STORY-LED MARKETING & BRAND EMBODIMENT

The clarilu creative story

The most powerful marketing asset you have is the story only you can tell.

ABout

I didn't find my calling. I fought my way back to it.

I'm Lexi St. Laurent — brand strategist, AI educator, founder of Clarilu Creative, and creator of the StoryStrategy Method.

My path to this work wasn’t linear. It took surviving things I never expected to survive, moving to a country most people would never move to, and spending the better part of two decades figuring out who I actually was underneath all the versions of myself I’d performed for other people. What I found on the other side of that work was clarity — about my story, my voice, and what I stood for. I built Clarilu Creative because every woman I work with deserves to find the same thing, and because a brand built around who you actually are will always outperform one built around who you think you should be.

Story-Led Brand Strategy

I help women founders turn their lived experience into a clear message and a consistent online presence that builds real trust with the right audience.

AI Integration for Marketing & Operations

I teach founders how to use AI across their marketing and day-to-day business operations — so they work smarter, stay in their voice, and never sound like everyone else.

Brand Embodiment & Coaching

The woman who owns every room she walks into deserves an online presence that carries the same weight. We build brands that match your energy — so the gap between who you are in person and how you show up online disappears.

who we serve

If you've ever walked out of a room knowing you nailed it and then cringed opening your own website, you're in the right place.

I built Clarilu Creative for the woman who has done the hard work of becoming someone worth knowing — and is ready for her online presence to finally show it. She’s not looking for someone to hand her a strategy and disappear. She wants a partner who gets it, gets her, and gets to work.

Press & Testimonial

People are Talking

Absolutely loved my experience with Lexi Hartman! We were building our website and gave her such a short deadline. Lexi and her team hopped right on in and hit the deadline with all of the tasks we sent over with ease. When working with Lexi you can tell she really wanted to bring our vision to life and it felt very personable.

Thank youuuu & we look forward to a long lasting relationship!!!

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Taylor Tassin

Trader

We cannot recommend Clarilu Creative enough! They’ve been incredible partners in shaping our business strategy, executing marketing efforts, and delivering top-tier content. Their copywriting is spot-on, and everything they create aligns perfectly with our brand and goals.They truly feel like an extension of our team—collaborative, proactive, and always going the extra mile. Hands down, if you’re looking for a partner to elevate your business, Clarilu Creative is the way to go!

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Desi Allums

CEO, EmpowerHERLife

Lexi and her team are miracle workers! If you want professionals behind you to turn your brand into an eye-catching, content rich success, you need to reach out to her. 

Can’t speak highly enough about what she’s doing for our new company. She knows her stuff!

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Melissa Rymer

The Victim to Warrior Method